Development History and Orientation
APT Group, former Asia - Pacific international travel company, was established in 2004, of which Mr Nguyen Hong Dai is the Chairman of Board of Directors and General Manager.
APT Group has set up its offices and agent system all over the country. The head office and branches of APT Group are located in Hanoi - one of the most commercial, cultural, political, entertaining center of Vietnam - with a nearly 1000-year-old Old Quarter. It attracts millions of visitors every year. This place is full kinds of toursim. They are ecological tourism, cultural tourism, trade village visiting… So it becomes convenient for those who want to discover its surrounding cultural areas and famous sightseeings such as: Ha Long Bay, Cat Ba island, Hoa Lu - Tam Coc, Huong pagoda, Mai Chau - Hoa Binh, Sapa …
APT Group have provided professional tourism services: domestic and international tours, restaurants, hotels, transportation, yacht and other services such as information technology, broadcast - media, export and import. APT Group desires to provide best our products and services to customer with aim at becoming a powerful corporation.
APT focuses on either developing international travel and domestic travel or modernising professionalising all services by the trend of intergration.
The company set up its representative Office in Hue city in 2005, 61 Hang Buom restaurant in Hanoi city in 2007. The restaurant of which interior made of wood, bamboo, cork, leaves. It is considered a typical of Viet style. Come here, customer have chance to enjoy not only traditional special food of Vietnam but also the delicious dishes of countries in Europe and Asia which served by professsional staff.
A number of services were established and completed by APT in 2007. They played an important role to make APT Travel become a total unity in diversity.
Cat Ba Bungalow resort was set up in 2008.
Sapa representative office was set up in 2009.
Ho Chi Minh City representative office was established in 2010.
Halong tourism cruiser system was set up in 2011.
And Golf Tour was established in 2011.
Management model which is active, modern and suitable with the market and feature of tourism was completed and applied in 2011. Beside that, APT concentrated on developing the human resource, applying the quality management system ISO 9001: 2008 and management software in order to improve the quality of service products. Therefore, APT has enough conditions to meet the variety needs of customers. At present, we have 7 branches in nationwide. Lots of fields which relate to tourist were widened so that we can effectively operate service business activities, which created a master of services - a continuous process.
In coming years, APT is going to focus on developing and enhancing the quality of services. With the motto: Your pleasure is our success!, we ensure that customers will find the comfort and satisfaction in the quality of APT's services.
Focus on modernizing and professionalizing all products and services in the orientation of integration. 2007 is the period that APT has developed a unified system of tourism services. In the coming years, APT pay more attention to improving service quality in order to satisfy the customers' demands of service choices and qualities.
Consolidate the management staff, organization structure; apply the modern, dynamic management model compatible with the market and the industrial features; develop skillful staffs to meet the international standards.
Increase the company's charter capital; set up strong infrastructure to join the stock market.
Provide more professional services of all kinds, expand the business scope of the company.
Increase global cooperations with both domestic and international strategic partners.
With aim at successful operation in the field of tourism and becoming a multi-field corporation, APT Travel has some missions as follow:
Building a strong brand name in tourism as well as successfully operates in other field.
Making sustainable partnership in tourism and other fields inside and outside Vietnam in order to be competitive in the global market.
Providing domestic and international touring services; contributing to the overall development of Vietnam tourism and pioneering in tourism integration.
Prestige, quality, credibility,safety, civilization, professsion, unity and creation.
Focus on customers to improve quality of services and enhance their gratification.
Provide customers gold quality products – services.
Diversify products – services to respond customers' demands.
Recruit and train the leadership team and staff to become professional to work effectively as well as suitable with professional ethics.
Sustain and boost the Brand of company to position it in customers.
Regulary apply, maitain and improve The International Organization for Standardization 9001:2008.